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    <loc>https://www.latitudewinetours.com/blog/the-rogue-valley-an-authentic-alternative-to-napa-and-the-willamette-valley</loc>
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      <image:title>Blog - The Rogue Valley: An Authentic Alternative to Napa and the Willamette Valley</image:title>
      <image:caption>Oregon has several winegrowing regions: the Willamette Valley, the Columbia Gorge, Walla Walla, the Umpqua Valley, and the Rogue Valley. Both the Columbia Gorge and Walla Walla straddle the Washington-Oregon border, while the other three are entirely within the state of Oregon. The Rogue has the benefit of a warmer, sunnier climate compared to the Willamette Valley, which allows it to grow a wide selection of grape varieties. The dramatic mountain landscape, wide range of altitudes, and meandering rivers also create myriad microclimates.</image:caption>
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      <image:title>Blog - The Rogue Valley: An Authentic Alternative to Napa and the Willamette Valley</image:title>
      <image:caption>Between the vineyards, you’ll find flower farms, farm stands, and rolling hills of lavender. The region is remarkably biodiverse and temperate, making it ideal for growing many crops. Local restaurants take full advantage of this bounty, featuring seasonal menus inspired by what’s being harvested that week. If you’ve been looking for your next agritourism destination, look no further than the Rogue Valley. When I got my first tasting room job in the Rogue Valley, I was surprised by the question I got asked every day: “What varieties is Southern Oregon known for?” It inevitably led to a long discussion about our diverse area, defined by rolling mountains and winding rivers. It led me to encourage people not to think of this region in such a limiting way. Instead of asking, “What are you known for?” let’s instead ask, “Is there anything you can’t grow?!”</image:caption>
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      <image:title>Blog - The Rogue Valley: An Authentic Alternative to Napa and the Willamette Valley</image:title>
      <image:caption>One example is Crooked Barn in the Applegate Valley, pictured to the left. Their vineyard is planted on a steep, south-facing slope, giving the grapes full sun exposure throughout the day, without neighboring vines blocking their light. On this special piece of property, they’re able to ripen Bordeaux varieties like Cabernet Sauvignon and Merlot, which notoriously need a lot of warmth to ripen. The grapes we often think of as Napa classics are not out of reach for the Rogue Valley, perfect for lovers of full-bodied red wines.</image:caption>
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      <image:title>Blog - The Rogue Valley: An Authentic Alternative to Napa and the Willamette Valley</image:title>
      <image:caption>Another example is Irvine &amp; Roberts in Ashland, pictured right. Their vineyard sits at 2,100 feet elevation on an east-facing slope, meaning the grapes get the morning sun and experience cool, windy afternoons with drastic day-night temperature shifts. This makes their site perfectly situated for Pinot Noir and Chardonnay, proof that the Willamette Valley isn’t the only place in Oregon making world-class Pinot!</image:caption>
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      <image:title>Blog - The Rogue Valley: An Authentic Alternative to Napa and the Willamette Valley</image:title>
      <image:caption>Many estates are family-run, with tasting rooms set up in old dairies (Plaisance Ranch) or even on the owners’ patios (The Punch House). You can also find the beautiful chateaus with serious culinary programs (DANCIN and Kriselle). You could say the Rogue Valley feels like Napa’s past, before the crowds, before the expense, and before the exclusivity. The Rogue Valley is Oregon’s wine country alternative for the explorer seeking authentic, delicious wines and meaningful connections.</image:caption>
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    <loc>https://www.latitudewinetours.com/blog/the-latitude-wine-tours-story</loc>
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      <image:title>Blog - The Latitude Wine Tours Story</image:title>
      <image:caption>I grew up in California wine country. We’re not talking Napa or Sonoma. We’re talking Lodi, Amador County, Fiddletown—if you know, you know. I call this wine country “cowboy wine country”, where the most common answer to the question, “Why did you decide to plant these types of grapes?” is “Because that’s what we like to drink.” Excellent. No notes. Zinfandel. Barbera. Petite Sirah. Incredible stuff. When I was about 19 (notably, before I turned 21), my mom said, “Faith, we know that you’ve been drinking.” Uh oh, I’m in such big trouble! “Well if you’re going to be drinking, you may as well be drinking good wine.” Uh, hell yeah! So my parents instilled in me early on that the pinnacle of enjoying an adult beverage is drinking delicious local wine. Smart folks.</image:caption>
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      <image:title>Blog - The Latitude Wine Tours Story</image:title>
      <image:caption>Well a few years later, I graduated with my degree in Engineering from Harvey Mudd College (again, if you know, you know). While in school, I absolutely thrived as a campus tour guide (foreshadowing!), and I always joked that once I’d had my illustrious career in corporate engineering, I could retire and pour wine in a “cowboy wine country” tasting room. Around this time I started dating my now-husband Donovan, and he was living up in Southern Oregon while I was in Southern California. We would date long distance for three years. And about that three year mark, I had had enough of the flights, the weeks and months without seeing him. It was time for this short-lived city girl to move to the Rogue Valley. And while I was looking for engineering jobs in the area, I was getting very demoralized. I was applying to jobs like “Lumber Logistics Specialist” and “Freight Operations Manager” and all these very reputable, respectable, and important jobs that just sounded. So. Boring. And then I stumbled on a job posting at one of our local wineries. And I asked Donovan, “What do you think about me applying for jobs in the wine industry?” And he, being the most amazing man on the face of the planet, said, “That’s the best idea I’ve ever heard.”</image:caption>
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    <image:image>
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      <image:title>Blog - The Latitude Wine Tours Story</image:title>
      <image:caption>My first job in Rogue Valley wine country was as the tasting room manager at Troon Vineyard. If you haven’t been, please add it to your must-visit list. It’s a stunning estate with incredible wines and just such nice staff. And at Troon I learned that wine, other than being delicious, is also a beverage of sharing. There’s a reason it comes in a big bottle rather than single serve cans; wine is meant to be shared.</image:caption>
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      <image:title>Blog - The Latitude Wine Tours Story</image:title>
      <image:caption>My next wine job was (and still is) as the wine director at Partake in Grants Pass. International wine was entirely new to me, and through this role I’ve learned that wine is a beverage of discovery and exploration. About a year ago I started my third job in the wine industry, as the program director for Rogue Valley Vintners, our local winemakers’ association. In this role, it’s my job to market our local wine region, engage with locals and tourists alike to get them out into our beautiful wine country. And this job taught me that wine is a beverage of community and connection.</image:caption>
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      <image:title>Blog - The Latitude Wine Tours Story</image:title>
      <image:caption>So on a beautiful April day in 2024, I was out sitting on my porch, sipping a delicious local pét-nat, with my heart and soul, Islay the cat, sun-bathing in her harness. I was thinking about all of this: wine as a beverage of sharing, discovery, exploration, connection, and community. And I was thinking, How can I be part of sharing our local wine country with folks who want to discover, explore, and connect? And that’s how Latitude Wine Tours was born.</image:caption>
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      <image:title>Blog - The Latitude Wine Tours Story</image:title>
      <image:caption>And that’s why Latitude isn’t just a driving service. I have personal connections with each winery I include on my tours, and I engage with and learn about each group ahead of time in order to curate a tour that speaks specifically to them and their interests. If we’re going to connect with our local wine country, the wine tour can’t be one-size-fits all. I never expected to make my career in wine, let alone be a small business owner, but each step in this journey has felt as natural as breathing. I’m sure a lot of you can understand that feeling. And that’s what Latitude is all about.</image:caption>
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    <lastmod>2025-12-15</lastmod>
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      <image:title>Blog - Tastes &amp;amp; Tunes: A Wine Tour + Concert Experience in the Rogue Valley</image:title>
      <image:caption>How It Started: A Night at Cowhorn Vineyard &amp; Garden I was lucky enough to attend one of Crash &amp; C-Mac’s concerts earlier this summer — and let me tell you, the whole event was an evening to remember. I pulled up to Cowhorn on that warm June night not quite knowing what to expect — just that a good band, a beautiful venue, and a glass of something delicious were waiting. And it delivered. The music, the setting, the people — it felt like a celebration of everything I love about this valley. I left thinking: What a way to end a winery tour day. My Latitude guests need to experience this as part of our Rogue Valley wine tours.</image:caption>
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      <image:title>Blog - Tastes &amp;amp; Tunes: A Wine Tour + Concert Experience in the Rogue Valley</image:title>
      <image:caption>What’s Next: “The Women Wild” Concert – August 3rd at Schmidt Family Vineyards Our next Tastes &amp; Tunes collaboration is Sunday, August 3rd, 2025, and it’s going to be a showstopper: The Women Wild concert at Schmidt Family Vineyards, featuring an incredible lineup of women-fronted acts. Concert Line-up:  Haley Johnsen – Soulful vocals and powerhouse performance  Jackie Straw – Psychedelic country straight from Nashville  Nightmare Cookie – Bluegrass grooves; local opener! If that doesn’t sound like an absolute blast, I don’t know what does!</image:caption>
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      <image:title>Blog - Tastes &amp;amp; Tunes: A Wine Tour + Concert Experience in the Rogue Valley</image:title>
      <image:caption>What the Day Looks Like Here’s what your full-day Tastes &amp; Tunes experience will include:  12:00 PM – Pick-up + tour begins  Visit 3 wineries in Southern Oregon (Want to sneak in a flower farm, creamery, or local perry tasting room? Just ask!) ️ 6:00 PM - Arrive at the concert for dinner and settling in with more wine!  7:00 PM – The Women Wild concert begins  10:00 PM – Return drop-off, with full hearts and tired dancing feet</image:caption>
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    <loc>https://www.latitudewinetours.com/blog/coming-to-a-city-near-you-the-latitude-wine-social</loc>
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    <lastmod>2025-12-15</lastmod>
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      <image:title>Blog - Introducing: The Latitude Wine Social</image:title>
      <image:caption>Upcoming Dates &amp; Pick-Up Locations August 10, 2025 – Grants Pass August 17, 2025 – Medford August 24, 2025 – Ashland Sample Itinerary 11AM–12PM: Pick up at your destination of choice in Grants Pass, Medford, or Ashland (based on date) 12PM: First winery 2PM: Second winery 4PM: Third winery 5:30–6:30PM: Drop off at your destination of choice</image:caption>
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