Why Winter Is the Perfect Time to Visit Southern Oregon Wine Country

When most people think about visiting wine country, they picture sunny summer afternoons and bustling tasting rooms. But in Southern Oregon, winter tells a different, and arguably better, story. The quieter months bring space to breathe, time to linger, and the kind of personal, authentic experiences that are harder to come by during peak season.

If you’ve ever wanted to experience wine country like a local, winter is the perfect time to visit the Rogue Valley, especially for those seeking food and wine vacations that feel thoughtful, unhurried, and deeply connected to place.

Fewer Crowds, More Connection

One of the biggest perks of winter in Southern Oregon wine country is the lack of crowds. With fewer tourists visiting during the colder months, Southern Oregon wineries slow down, and that’s when the magic really happens.

Winter tastings often feel less like transactions and more like conversations. It’s common to find yourself chatting with the winemaker, the owner, or someone who’s been part of the winery from the beginning. Without the rush of summer traffic, there’s time for questions, stories, and genuine connection. You’re not just tasting wine; you’re learning the personality behind it, something that makes wine tours in the winter feel especially meaningful.

Visit in winter as a tourist, and you’ll often leave feeling like a local.

A Landscape at Its Most Dramatic

Southern Oregon’s beauty doesn’t disappear in winter: it transforms. The surrounding mountains take on a moody, cinematic quality, with fog weaving through the hills and frost dusting the vineyards in the early mornings. Rivers move quietly through the valleys, and bare vines reveal the structure of the land in a way summer greenery often hides.

It’s a season made for slowing down and truly noticing your surroundings. The scenery feels intimate and grounding, inviting you to pause, sip, and take it all in. It’s an ideal backdrop for relaxed wine getaways and reflective travel.

Cozy Tasting Rooms and Fireside Sips

Winter wine tasting here is anything but cold. Many boutique wineries offer fire pits, enclosed patios, or cozy indoor seating, making it easy to stay warm while enjoying sweeping vineyard views. There’s something especially comforting about wrapping your hands around a glass of red wine while a fire crackles nearby and fog settles into the hills.

This is the season for deeper conversations, heartier wines, and lingering a little longer than planned:everything you want from a winter wine tour.

The Perfect Season to Slow Down

Winter naturally invites a slower pace, and Southern Oregon embraces that rhythm beautifully. Without packed schedules or reservation stress, you can take your time moving between wineries in Oregon, enjoy leisurely lunches, and explore the region without feeling rushed.

It’s an ideal season for thoughtful travel: less about checking boxes, more about being present. Whether you’re visiting for a short weekend escape or building one of the best wine weekend getaways, winter allows you to experience the Rogue Valley in a way that feels grounded, personal, and restorative.

Come as a Visitor, Leave Feeling Like a Local

What truly sets winter apart is the sense of belonging it offers. With fewer people passing through, visitors are welcomed into the fold, invited into conversations, remembered by name, and treated less like tourists and more like neighbors.

Local Oregon wineries shine during this season, opening their doors with warmth and generosity. It’s not uncommon to be embraced by the community in a way that makes saying goodbye feel bittersweet.

Sip & Stay: Experience Southern Oregon Like a Local

We developed our Sip & Stay itineraries with winter very much in mind. Designed to encourage slower travel and deeper connection, Sip & Stay pairs cozy local lodging with thoughtfully curated wine routes through Southern Oregon wine country, ideal for relaxed Oregon wine tours during the quieter season.

Instead of rushing from tasting to tasting, these itineraries invite you to settle in, spending more time at fewer wineries, lingering over conversations, and soaking up the winter atmosphere. With fewer crowds and more flexibility, winter Sip & Stay guests often enjoy more personal attention, unhurried tastings, and the kind of insider experience that feels effortlessly local.

Each Sip & Stay itinerary is built around a different travel style, whether you’re curious and casual, eager to explore broadly, or looking for a more elevated, intimate wine experience. In winter, these itineraries become especially meaningful: fire pits glowing, tasting rooms quiet, and winemakers with the time and space to truly welcome you in.

If you’ve ever wondered how to create a travel itinerary that balances structure with spontaneity, Sip & Stay serves as both a sample travel itinerary and a built-in travel itinerary planner, removing the stress while leaving room to slow down and savor the season.

How to Create a Travel Itinerary (Featuring Sip & Stay in Southern Oregon Wine Country)

Creating the perfect travel itinerary can turn a good trip into an unforgettable one, especially when you’re planning a food and wine vacation or dreaming up one of the year’s best weekend getaways. Whether you’re organizing a romantic retreat, exploring Oregon wine country with friends, or simply craving a rejuvenating weekend getaway, having structure (without rigidity) is key. That’s where our Sip & Stay itineraries come in: thoughtfully curated, locally inspired guides designed to make planning easy.

Below, we’ll walk through how to create a travel itinerary from scratch and show how our Sip & Stay experiences can double as both inspiration and a ready-to-use plan.

1. Start With Your Travel Goals

Before opening your notebook or travel itinerary planner, take a moment to define the purpose of your trip.
Are you looking for:

• Relaxation and scenic drives?

• Immersive food and wine travel?

• A romantic escape and one of the top weekend getaways for couples?

• A bit of exploration balanced with downtime?

Sip & Stay itineraries are designed around different traveler styles, whether you’re curious, adventurous, or indulgent, making it easy to start with a theme and build from there.

2. Choose a Destination That Fits Your Style

Selecting the right location sets the tone for your entire trip. Southern Oregon’s combination of wineries, riverfront beauty, and farm-to-table dining makes Grants Pass an ideal hub for weekend getaways and multi-day food and wine vacations.

Our region offers:

• Boutique wineries with intimate tasting experiences

• Farm-to-table restaurants

• Easy access to nature

• Relaxed, uncrowded wine country vibes

It’s the perfect place to craft a getaway that’s both elevated and approachable.

3. Map Out Your Activities

A great travel itinerary includes a mix of must-do activities and room to breathe. Structure your days around geographic clusters to avoid unnecessary driving. For example:

• Morning: Coffee + quick stroll downtown

• Midday: Wine tasting + lunch

• Afternoon: Additional tasting or a local cultural stop

• Evening: Dinner, sunset walk, or hotel relaxation

Our Sip & Stay programs simplify this with a sample travel itinerary for each traveler type, complete with suggested timing, local favorites, and can’t-miss highlights.

4. Add Local Flavor

To make a trip truly memorable, weave in experiences unique to the region. In Southern Oregon, this might mean:

• Private tastings with winemakers

• A chef’s tasting menu

• Strolling through historic Grants Pass

• Exploring artisan shops and galleries

Our Sip & Stay itineraries highlight hyperlocal touchpoints so your weekend feels rooted in place, not just a checklist of activities.

5. Plan Logistics Early

Little details can make or break a trip. Think through:

• Winery reservations

• Lodging availability

• Seasonal hours

• Drive times between activities

• Where you want to splurge and where you want to keep things relaxed

The Sip & Stay itineraries take this stress away: they consider timing, pacing, and flow for you, making them ideal for travelers building itineraries for the first time or for seasoned planners who just want a head start. And Latitude Wine Tours handles all of your wine tasting reservations! We are experts in making your wine tour seamless and stress-free.

6. Keep Space for Spontaneity

Even the best itineraries need flexibility. Leave room for:

• A bonus tasting

• A scenic pull-off

• An extra cocktail

• A cozy afternoon nap

• Wandering local shops

Our itineraries offer structure while still giving you the freedom to follow your curiosity.

7. Let Sip & Stay Do the Planning for You

If you’d rather skip the work entirely, our Sip & Stay itineraries are curated to make planning intuitive and enjoyable. Each itinerary functions as a ready-to-use travel itinerary planner while remaining customizable.

They’re ideal for:

• Effortless weekend getaways for couples

• Last-minute weekend getaways

• Special-occasion trips

• Thoughtful food and wine travel

Each Sip & Stay itinerary includes lodging suggestions, curated winery visits, dining recommendations, and unique activity pairings, everything you need for one of the best weekend getaways in Oregon wine country.

Final Thoughts

Learning how to create a travel itinerary doesn’t have to be complicated. Start with your goals, choose a destination that fits your vibe, balance structure with spontaneity, and embrace the local flavor that makes a place special. If you want an effortless way to begin, our Sip & Stay itineraries offer thoughtfully curated, locally inspired plans for an unforgettable Southern Oregon escape.

Ready to start planning? Explore our Sip & Stay itineraries and discover your perfect weekend in Grants Pass.

Sip & Stay: Your Perfect Southern Oregon Wine Country Getaway

Planning an Oregon wine getaway should feel exciting, not overwhelming. That’s exactly why I created Sip & Stay: a set of curated overnight itineraries that pair boutique lodging with the best Oregon wine tours, handpicked winery visits, and local experiences that truly capture the charm of Southern Oregon wine country.

Whether you’re new to wine tasting or you’re the go-all-out type who loves private winery tours and behind-the-scenes access, Sip & Stay offers a simple, personal, and memorable way to explore the region.

Why Southern Oregon Is the Ultimate Wine Country Escape

When people think of wine tasting trips, their minds often jump straight to Napa or the Willamette Valley. But the wineries in Southern Oregon offer something more relaxed, more scenic, and more personal.

Here in the Rogue Valley and Applegate Valley, you’ll find:

• Family-owned and small-production Oregon wineries

• Welcoming tasting rooms surrounded by mountains and vineyards

• A huge range of grape varieties (70+!) thanks to diverse microclimates

• No need for complicated reservations or crowded tasting rooms

It’s the perfect setting for slow travel, scenic drives, cozy stays, and truly unforgettable wine tours.

What Makes Sip & Stay Special?

Sip & Stay itineraries were designed to give visitors an effortless, memorable way to explore the best Southern Oregon wineries without hours of planning or guesswork. Each itinerary pairs:

• A curated route of standout wineries in Oregon

• Seasonal food recommendations

• Stress-free planning with built-in free time

• Lodging that complements the overall experience

If you prefer a fully guided experience, you can easily add one of our private winery tours through Latitude Wine Tours. And if self-guided adventures are more your style, you’ll have everything you need for a meaningful and beautifully paced weekend.

Introducing the Sip & Stay Itineraries

Each Sip & Stay itinerary is crafted for a specific type of wine traveler, so you can choose the one that best fits your pace, personality, and palate.

For the Curious

Perfect for new wine lovers or anyone who prefers a relaxed introduction to the region. This itinerary focuses on approachable tasting rooms and scenic, easygoing routes. Expect welcoming hosts and thoughtfully chosen stops, ideal for first-time visitors or casual drinkers wanting a laid-back wine tour.

For the Explorer

Designed for the traveler who loves variety, discovery, and digging into the “why” behind what they taste. You’ll explore a wider range of wineries in Southern Oregon, experiencing different winemaking styles and learning how geography shapes the region’s wines. It’s a celebration of diversity, both in landscapes and in flavor.

For the Connoisseur

This is the elevated experience for guests who want the best of the best. Expect cellar-level access, high-end wines, and the private winemaker tastings. This itinerary spotlights exceptional wines, vineyard-specific expressions, and the artistry behind Southern Oregon’s top producers.

Thoughtfully Chosen Places to Stay

Each Sip & Stay itinerary is paired with lodging that enhances the experience. Think:

• Boutique lodging with local charm

• Stays near top Southern Oregon wineries

• Peaceful views, cozy rooms, and easy access to tasting rooms

The goal: comfort, character, and convenience, all with room to slow down and enjoy the journey.

Why Sip & Stay Works for Every Kind of Wine Traveler

Whether you’re planning a romantic weekend, a birthday celebration, or a solo retreat, Sip & Stay makes it easy to explore the best of wineries in Oregon—without the stress of planning. Perfect for:

• Couples

• Girls’ trips

• Food-and-wine travelers

• Weekend explorers

• Out-of-state visitors curious about Oregon’s “other” wine region

And because these itineraries can be customized, you can always add extra days with wine tasting tours, scenic stops, or special requests.

Ready to Sip, Stay, and Explore?

If you’ve been dreaming about a West Coast wine getaway that feels authentic, scenic, and personal, the Rogue Valley is calling. Sip & Stay offers curated, memorable access to some of the best Southern Oregon wineries, with experiences tailored to your tasting style and travel pace.

Explore the itineraries, book online, or reach out to us directly; we’d love to build the perfect weekend for you. Cheers to planning your next adventure in Oregon’s most welcoming wine country!

The Rogue Valley: An Authentic Alternative to Napa and the Willamette Valley

So often when we think of wine country on the West Coast, we think of Napa Valley in California and the Willamette Valley of Oregon. Likely in the same breath, someone will comment about the expense or exclusivity of these regions (“Last time I was there, my tasting cost $100!” or “Did you know that you have to make reservations there nowadays?”). These regions have certainly earned and cultivated an exclusive feel, but is that what wine is all about?

When I first fell in love with wine, it was in my own local wine country of the Sierra Foothills, where you can still find tastings for $15 and you’re welcomed when you walk in on a whim. That’s why when I had my first Rogue Valley wine tasting, I felt right at home.

Oregon has several winegrowing regions: the Willamette Valley, the Columbia Gorge, Walla Walla, the Umpqua Valley, and the Rogue Valley. Both the Columbia Gorge and Walla Walla straddle the Washington-Oregon border, while the other three are entirely within the state of Oregon. The Rogue has the benefit of a warmer, sunnier climate compared to the Willamette Valley, which allows it to grow a wide selection of grape varieties. The dramatic mountain landscape, wide range of altitudes, and meandering rivers also create myriad microclimates.

While the Willamette Valley has made its name in world-class Pinot Noir and Chardonnay, the Rogue Valley successfully grows over 70 varieties, representing grapes from across France, Spain, Italy, and Germany, all within about an hour’s drive. This diversity makes the Rogue Valley one of the best wine tasting regions in Oregon for wine lovers who want to try a little bit of everything, all in one place. They haven’t done a great job keeping this a secret: the Rogue Valley was recently named #2 Best Wine Region by USA Today’s People’s Choice Awards.

So, is Southern Oregon wine country worth visiting? Absolutely! Part of what makes the Rogue Valley such a unique area is that it’s home to many indie winemakers and microproduction wineries, so it’s not uncommon for the person pouring your tasting to be the owner or winemaker. You can visit most Southern Oregon wineries without a reservation and discover a new favorite Tempranillo, Syrah, Viognier, Malbec, or Chardonnay—I could go on!

Between the vineyards, you’ll find flower farms, farm stands, and rolling hills of lavender. The region is remarkably biodiverse and temperate, making it ideal for growing many crops. Local restaurants take full advantage of this bounty, featuring seasonal menus inspired by what’s being harvested that week. If you’ve been looking for your next agritourism destination, look no further than the Rogue Valley.

When I got my first tasting room job in the Rogue Valley, I was surprised by the question I got asked every day: “What varieties is Southern Oregon known for?” It inevitably led to a long discussion about our diverse area, defined by rolling mountains and winding rivers. It led me to encourage people not to think of this region in such a limiting way. Instead of asking, “What are you known for?” let’s instead ask, “Is there anything you can’t grow?!”

Peter Britt, who’s credited with making the first grape wine in Oregon, experimented with over 200 different grape varieties in Jacksonville in the mid- to late-1800s, including Cabernet Sauvignon, Riesling, Malbec, Sauvignon Blanc, and Pinot Noir, all of which are still cultivated in the Rogue Valley today. Now, the region grows over 70 different varieties, including Syrah, Tempranillo, Grenache, Viognier, and Chardonnay, just to name a few. This doesn’t mean that one plot of land could grow all of these varieties; rather, the diverse topography, climate, and geology mean that you can find the perfect site for almost any grape.

One example is Crooked Barn in the Applegate Valley, pictured to the left. Their vineyard is planted on a steep, south-facing slope, giving the grapes full sun exposure throughout the day, without neighboring vines blocking their light. On this special piece of property, they’re able to ripen Bordeaux varieties like Cabernet Sauvignon and Merlot, which notoriously need a lot of warmth to ripen. The grapes we often think of as Napa classics are not out of reach for the Rogue Valley, perfect for lovers of full-bodied red wines.

Another example is Irvine & Roberts in Ashland, pictured right. Their vineyard sits at 2,100 feet elevation on an east-facing slope, meaning the grapes get the morning sun and experience cool, windy afternoons with drastic day-night temperature shifts. This makes their site perfectly situated for Pinot Noir and Chardonnay, proof that the Willamette Valley isn’t the only place in Oregon making world-class Pinot!

But is the Rogue Valley the Napa of Oregon? It’s a hard comparison to draw. While the Rogue Valley is experiencing much of the same collaborative, innovative spirit that Napa Valley saw in the 1970s, it’s still a small, rural area. With only dozens (not hundreds) of wineries in Southern Oregon, and thousands (not tens of thousands) of acres of grapes, each Rogue Valley wine is that much more precious and unique. Even the largest producers make fewer than 10,000 cases, so if you find a new wine to love, stock up, because it won’t be around forever.

Many estates are family-run, with tasting rooms set up in old dairies (Plaisance Ranch) or even on the owners’ patios (The Punch House). You can also find the beautiful chateaus with serious culinary programs (DANCIN and Kriselle). You could say the Rogue Valley feels like Napa’s past, before the crowds, before the expense, and before the exclusivity. The Rogue Valley is Oregon’s wine country alternative for the explorer seeking authentic, delicious wines and meaningful connections.

So when you start planning your next West Coast wine country adventure, look beyond the Willamette Valley and Napa. If you want to shake the winemaker’s hand, meet the family farmers, and touch the vines, the Rogue Valley is the place for you.

And Latitude Wine Tours can curate that personal, authentic experience for you! Whether you’re looking for a private wine tour, small-group wine tasting tours, or a customized itinerary of the best wineries in Oregon, we can make it happen. You can learn more by calling or sending us a message—or book directly through our website. Let us curate your perfect day exploring the wineries in Southern Oregon and discovering why the Rogue Valley is one of the most exciting Oregon wine tours you’ll ever take.

The Latitude Wine Tours Story

I wanted to take some time to jot down the Latitude story. Because, since I am the owner, driver, and educator extraordinaire, the Latitude story is really my story, and I am nothing if not a storyteller. So, if you’ll indulge me, we’re going to start at the beginning.

I grew up in California wine country. We’re not talking Napa or Sonoma. We’re talking Lodi, Amador County, Fiddletown—if you know, you know. I call this wine country “cowboy wine country”, where the most common answer to the question, “Why did you decide to plant these types of grapes?” is “Because that’s what we like to drink.” Excellent. No notes. Zinfandel. Barbera. Petite Sirah. Incredible stuff.

When I was about 19 (notably, before I turned 21), my mom said, “Faith, we know that you’ve been drinking.” Uh oh, I’m in such big trouble! “Well if you’re going to be drinking, you may as well be drinking good wine.” Uh, hell yeah! So my parents instilled in me early on that the pinnacle of enjoying an adult beverage is drinking delicious local wine. Smart folks.

Well a few years later, I graduated with my degree in Engineering from Harvey Mudd College (again, if you know, you know). While in school, I absolutely thrived as a campus tour guide (foreshadowing!), and I always joked that once I’d had my illustrious career in corporate engineering, I could retire and pour wine in a “cowboy wine country” tasting room. Around this time I started dating my now-husband Donovan, and he was living up in Southern Oregon while I was in Southern California. We would date long distance for three years. And about that three year mark, I had had enough of the flights, the weeks and months without seeing him. It was time for this short-lived city girl to move to the Rogue Valley.

And while I was looking for engineering jobs in the area, I was getting very demoralized. I was applying to jobs like “Lumber Logistics Specialist” and “Freight Operations Manager” and all these very reputable, respectable, and important jobs that just sounded. So. Boring. And then I stumbled on a job posting at one of our local wineries. And I asked Donovan, “What do you think about me applying for jobs in the wine industry?” And he, being the most amazing man on the face of the planet, said, “That’s the best idea I’ve ever heard.”

My first job in Rogue Valley wine country was as the tasting room manager at Troon Vineyard. If you haven’t been, please add it to your must-visit list. It’s a stunning estate with incredible wines and just such nice staff. And at Troon I learned that wine, other than being delicious, is also a beverage of sharing. There’s a reason it comes in a big bottle rather than single serve cans; wine is meant to be shared.

My next wine job was (and still is) as the wine director at Partake in Grants Pass. International wine was entirely new to me, and through this role I’ve learned that wine is a beverage of discovery and exploration.

About a year ago I started my third job in the wine industry, as the program director for Rogue Valley Vintners, our local winemakers’ association. In this role, it’s my job to market our local wine region, engage with locals and tourists alike to get them out into our beautiful wine country. And this job taught me that wine is a beverage of community and connection.

If anyone is keeping track, you’re doing the math and you’re thinking, “Wait, so Faith has two jobs in addition to her business?” Yes, I do, because I want to live and breathe wine, and I cannot be stopped. You can see where this is going.

So on a beautiful April day in 2024, I was out sitting on my porch, sipping a delicious local pét-nat, with my heart and soul, Islay the cat, sun-bathing in her harness. I was thinking about all of this: wine as a beverage of sharing, discovery, exploration, connection, and community. And I was thinking, How can I be part of sharing our local wine country with folks who want to discover, explore, and connect? And that’s how Latitude Wine Tours was born.

And that’s why Latitude isn’t just a driving service. I have personal connections with each winery I include on my tours, and I engage with and learn about each group ahead of time in order to curate a tour that speaks specifically to them and their interests. If we’re going to connect with our local wine country, the wine tour can’t be one-size-fits all.

I never expected to make my career in wine, let alone be a small business owner, but each step in this journey has felt as natural as breathing. I’m sure a lot of you can understand that feeling. And that’s what Latitude is all about.

Thank you for taking the time to read my story. I hope your find yourself sipping a delicious wine in a beautiful place very, very soon.

Tastes & Tunes: A Wine Tour + Concert Experience in the Rogue Valley

UPDATE December, 2025: While all Summer 2025 “Taste & Tunes” dates have passed, we look forward to offering this experience in 2026. Follow us on social media to stay in the loop!

Lush valley vineyards, clinking glasses, a sunset concert — welcome to the ultimate summer wine and music experience. In August 2025, Latitude Tours is teaming up with Crash & C-Mac Productions to bring you an unforgettable day of discovery, flavor, and sound.

Why let the magic of wine tasting tours in wine country end with your three-winery tour? With our Tastes & Tunes experience, you’ll cap off an already incredible day with a live concert at one of the southern Oregon wineries most scenic venues. Think curated wine tastings, local flavors, golden hour views, and then — just when you think the day can’t get better — an unforgettable evening of music under the stars.

How It Started: A Night at Cowhorn Vineyard & Garden

I was lucky enough to attend one of Crash & C-Mac’s concerts earlier this summer — and let me tell you, the whole event was an evening to remember. I pulled up to Cowhorn on that warm June night not quite knowing what to expect — just that a good band, a beautiful venue, and a glass of something delicious were waiting.

And it delivered. The music, the setting, the people — it felt like a celebration of everything I love about this valley. I left thinking: What a way to end a winery tour day. My Latitude guests need to experience this as part of our Rogue Valley wine tours.

What’s Next: “The Women Wild” Concert – August 3rd at Schmidt Family Vineyards

Our next Tastes & Tunes collaboration is Sunday, August 3rd, 2025, and it’s going to be a showstopper:
The Women Wild concert at Schmidt Family Vineyards, featuring an incredible lineup of women-fronted acts.

Concert Line-up:
🎤 Haley Johnsen – Soulful vocals and powerhouse performance
🎸 Jackie Straw – Psychedelic country straight from Nashville
🎻 Nightmare Cookie – Bluegrass grooves; local opener!

If that doesn’t sound like an absolute blast, I don’t know what does!

What the Day Looks Like

Here’s what your full-day Tastes & Tunes experience will include:

🕛 12:00 PM – Pick-up + tour begins
🍷 Visit 3 wineries in Southern Oregon (Want to sneak in a flower farm, creamery, or local perry tasting room? Just ask!)
🍽️ 6:00 PM - Arrive at the concert for dinner and settling in with more wine!
🎶 7:00 PM – The Women Wild concert begins
🚐 10:00 PM – Return drop-off, with full hearts and tired dancing feet

Designed by Locals, For Lovers of Meaningful Experiences

This experience was dreamed up by locals who value connection, craft, and community. It’s more than a luxury wine tour, more than a concert — it’s a day that feeds your senses and your spirit.

We can only accommodate one private group per concert date, so if you’re curious, excited, or just craving something special, now’s the time to book. If this tour date doesn’t work with your schedule, sign up for our newsletter, follow us on Instagram or Facebook, and stay tuned! More concert dates will be announced later this summer.

The Rogue Valley is one of the most unique agritourism destinations in the state, and events like this bring its magic to life. From the vineyards and wineries to the music and people, this valley has it all. If you’ve been looking for unforgettable Oregon wine tours, this is the one to experience.

Introducing: The Latitude Wine Social

Our same curated Oregon wine tour experience, but for the solo explorer!

UPDATE December 2025: While all Latitude Wine Social 2025 dates have passed, we look forward to offering more dates in 2026! Follow us on social media to stay in the loop.

You’ve asked, and we’re delivering: the winery tour for the solo traveler! We’ve heard from many of you who want to join a tour without having a full group… now you can.

Some of us are the only wine drinkers in our friend group. Some of us are new to the area and want to explore what the region has to offer. Some of us are just social butterflies with a love of wine! Here at Latitude Tours, we’re all about making wine country fun for all—even if we’re friends with a bunch of beer drinkers (no judgment!).

With The Latitude Wine Social, you still get the curated, boutique experience of our private tours, but with a group of new friends you just haven’t met yet. It’s like summer camp when we were kids—except with way more wine.

These groups are still intimate, just like our private Southern Oregon wine tours. Tours will include 4–7 wine lovers, with Faith as your dedicated guide. With these small groups, we can still tailor the experience to match the interests of each unique wine lover joining the adventure. It’s the same quality wine education, attention to detail, and genuine connections—just shared with new friends!

Upcoming Dates & Pick-Up Locations

• August 10, 2025 – Grants Pass

• August 17, 2025 – Medford

• August 24, 2025 – Ashland

Sample Itinerary

• 11AM–12PM: Pick up at your destination of choice in Grants Pass, Medford, or Ashland (based on date)

• 12PM: First winery

• 2PM: Second winery

• 4PM: Third winery

• 5:30–6:30PM: Drop off at your destination of choice

You can join The Latitude Wine Social in your area by visiting this link or clicking “Book Now” on our website:

• $125 per person (includes transportation and tasting flights)

• Food, wine purchases, and souvenirs not included

Seating is limited to just 7 guests per date, so don’t wait—secure your spot today! At Latitude, we take wine seriously—without the snobbery. We believe wine is a beverage of connecting, sharing, and storytelling. Come share in the story with us!

In the unlikely event that we do not book four or more participants, we will cancel the tour and refund your purchase in full. Thank you for your understanding.

Why Join a Latitude Wine Social?

Whether you’re looking for wine tasting tours, a chance to meet new friends, or simply a different way to enjoy the best southern Oregon wineries, the Latitude Wine Social is for you. It’s designed for solo explorers, couples, or small groups who want the feel of a luxury wine tour without needing to book privately.

The Rogue Valley is one of Oregon’s most unique agritourism destinations, with outstanding vineyards, artisan producers, and unforgettable scenery. By joining a Wine Social, you’ll discover why the wineries in Southern Oregon and the Rogue Valley wine tours we offer are becoming a must-do for travelers and locals alike.

The American Wine Girl in Rogue Valley Wine Country

I had the absolute pleasure of hosting creator Carolyn Covington and her husband on their first trip to the Rogue Valley. Their itinerary included Dwell Wines, Troon Vineyard, Crooked Barn Cellars, and Quady North. Visiting these four tasting rooms showed off producers big and small, ranging from practicing organic to biodynamic, featuring varieties including Roussanne, Mourvèdre, Syrah, Pinot Noir, Cabernet Sauvignon, Malbec—the list goes on and on!

Visit her blog post for her travel recommendations—including booking your tour with Latitude!