Who We Are

This is the winery tour for experts, explorers, and enthusiasts. Led by Faith Lemire-Baeten, a WSET III-certified wine educator, Latitude Wine Tours is dedicated to providing a one-of-a-kind experience through thoughtful selection, expert knowledge, and energetic conversation. We will create a tour unique to your group’s interests and tastes, guiding you through the best Southern Oregon wineries with educated insight and personal connections, making your Oregon wine tour unforgettable.

Rogue Valley wine tour host enjoying wine among Southern Oregon wineries and vineyards

Faith Lemire-Baeten

Owner & Educator

With experience as a tasting room manager for an internationally distributed winery and as an award-winning wine director, Faith takes an accessible, educational, and entertaining approach to wine. She has her WSET III with Merit, as well as four years of both local and international wine experience. Faith takes wine seriously, without the snobbery.

Faith grew up in California wine country and was taught by her parents to support and drink local wine. When Faith moved to Southern California to pursue her engineering degree, she missed the rolling hills of vines, and assured herself that she’d get into the wine industry when she retired one day. After completing her degree and working in manufacturing and logistics for four years, Faith joined her now-husband in Southern Oregon, where the vineyards beckoned once again. After little deliberation, she joined a local tasting room team and never looked back. At Latitude Wine Tours, Faith combines her intensive international wine experience with her love of local wine to create a one-of-a-kind tour experience for locals and tourists alike.

Learn more about Faith
Rogue Valley wine tours guests learning about wine production during a winery tour in Southern Oregon

Hear from Owner/Educator Faith Lemire-Baeten.

Join Latitude Wine Tours founder Faith Lemire-Baeten for a behind-the-scenes look at how her passion for small, authentic wine regions inspired the creation of Southern Oregon’s premier wine tour experience. Growing up in California’s lesser-known wine country shaped her love for personality-driven regions — places like Oregon’s Applegate Valley, where visitors can meet winemakers, explore biodynamic vineyards, and enjoy intimate, story-driven tastings. Latitude Wine Tours curates personalized, small-group wine experiences that connect guests directly to the land, the people, and the stories behind every bottle. It’s more than wine tasting — it’s discovering what makes Southern Oregon one of the most authentic agritourism destinations in the Pacific Northwest.

Certifications & Awards

WSET Level 3 with Merit

Wine Spectator Award of Excellence

Tour group sitting listening to a winery ambassador talk about wine at one of the beautiful Southern Oregon wineries.

What People Are Saying

  • Carolyn Covington, The American Wine Girl

    For a full-day wine adventure, book a tour with Latitude Wine Tours! I love this option so you can have a break from driving and it’s always nice to have an expert guide to pick out the best spots for wine tasting. Faith, the owner and a WSET certified wine educator, provided us with some great knowledge of the area and brought us to four wineries during our day in the Applegate Valley.

  • Alex B.

    I recently had an AMAZING experience with Latitude Wine Tours and can wholeheartedly recommend them! From start to finish, it was a well-organized and thoroughly enjoyable day.

    If you're looking for a wine tour that is both educational and incredibly fun, with a guide who is knowledgeable, personable, and skilled at engaging people of all wine experience levels, Latitude Wine Tours is an excellent choice. Faith is the BEST!

  • Tim N.

    We had an amazing day with Faith. From the first email, where we planned our tour, to the the moment we were dropped off at the end of the day, the entire experience was stellar. She tailored our tour to exactly the types of wineries we wanted to visit and met our restricted timeline for the day. She was a gracious and knowledgeable host. If you don't schedule a tour with Latitude, you are doing yourself a major disservice.

  • Chris F.

    Faith is amazing. She really knows the local wine scene like the back of her hand, and her general wine knowledge is very impressive as well. I highly recommend a curated wine tour with her.

  • Meghan S.

    We got a group if our family together for a wine tour in the Applegate for my husband's birthday. Faith was just so amazing!!
    The tour was better than we could have ever dreamed of. We had a lush day if sipping wine seeing amazing views and taking in the nice weather. And the best part was not worrying about driving or figuring out our next spot!!
    We all had a blast and definitely want to do it again someday!

  • Grace H.

    I had the pleasure of participating in Latitude’s wine social tour in Medford and already can’t wait for the next one!
    Faith planned a gorgeous itinerary and took our group to three tasting rooms. Her wine expertise and local knowledge really made the tour. This was such a fun way to make new wine friends, experience the magic of rogue valley wineries, and discover tasty local wines.

  • Kevin W.

    Faith made each stop memorable and engaging by sharing fascinating insights into what makes each winery unique. This type of intimate and personalized tour brings a fresh and exciting experience to the Rogue Valley. I highly recommend Latitude to my friends and family, and I’m already looking forward to our next tour!

  • Taylor L.

    I’ve always loved wine and I am fascinated by the process involved in creating it! Latitude brings something so unique to the Rogue Valley by providing the opportunity to enjoy a variety of local wine offerings while also learning so much about individual wineries as well as this unique region.
    The highlight of our tour was our guide, Faith. She had a wealth of knowledge to share and was such a joy to chat with. She happily answered all our questions along the way and was more informative than any wine tour I have ever experienced.
    I would highly recommend this tour to anyone visiting the Rogue Valley as well as local wine enthusiasts who are interested in learning more about what makes their area so special. Latitude has something to everyone!

  • Maddie M.

    I loved taking this wine tour with Faith. She is kind, entertaining, and super knowledgeable. I learned a lot despite having a fairly good base of wine knowledge. Definitely worth it for any Southern Oregon wine enthusiast.

  • Topanga B.

    Faith is amazing! She's knowledgeable, she's friendly, she's fun, and she's so passionate about wine! She makes every tour special and has taken the time to cultivate relationships with the managers and owners at every winery we visited. Her tours are truly one of a kind and should be included on every wine lover's itinerary.

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